Showing posts with label lincoln. Show all posts
Showing posts with label lincoln. Show all posts

Friday, June 15, 2012

What's with Lincoln's new front end?

Lincoln MKT
Lincoln has started rolling out its new front end to take the brand's design "to the next level". I don't get it, sorry. It seems like a hastily decided quick-fix that does not get to the root of the problem. Click through for more thoughts...




Lincoln MKS
Over the past decade, Lincoln has hit an extraordinarily rough patch. Aging cars like the Continental and Town Car, and overdesigned derivative cars like the Navigator, Aviator, MKT, MKX, MKS, and MKZ. Time and time again, we hear of Lincoln turning over a new leaf, and going after the young professional customer segment, but they have never been able to execute well. Even though today's Lincoln's have well-appointed interiors with Ford Sync and some nice technology, the exteriors are a bit odd.

The new MKS shown above is a thinly-veiled Taurus. With the new front-end, Lincoln tried to rescue-differentiate the 2 cars, but the result is still an awkward, overpriced, uncompetitive sedan. At $45-50k, there are a host of more attractive cars that are more fun to drive. The new front end of the MKS is a grave mistake; the old front-end was bland, but this new front end sets the car back 5 years. Put it up next to the Mercedes E-Class, BMW 5-Series, Audi A6, or even Cadillac CTS, and there is no competition.

Lincoln MKZ
The new MKZ was released earlier this year to huge fanfare. This was supposed to Lincoln's "fresh-start" car, but it is clearly derivative of the new Fusion. The new Fusion is arguably one of the best looking cars coming out this year, so it is curious that the upmarket MKZ looks worse than the Fusion?! At certain angles (mainly the side), the MKZ is attractive, but the front-end is odd and the rear-end (below) is WAY too avantgarde to be popular on a mainstream level.

Lincoln MKZ
N.B. to Lincoln: you are still not in the ballpark. You need to design cars that the next generation will want to buy, not last generation. The new MKZ is nice, but doesn't excite me, and it is people like me that you will need to be a viable brand in 10-20 years...

Thursday, April 26, 2012

The Acura ILX ... and other examples of forced corporate design language

Acura ILX
In my opinion, there is something unnatural and forced-looking about the new Acura ILX. I would never pay $25-30k for this car. It is a Civic-based competitor to other sub-entry-level luxury cars like the Buick Verano and Audi A3, and I think Acura really missed a great opportunity here. The Acura family grille doesn't bother me (although I know some would disagree) as much as the ugly crease running along the side of the car and the fact that the door handles are IDENTICAL to those on the Civic. Yeah, Acura - don't think I didn't notice that! On its own, the door handle issue is unacceptable (see previous blog post). The rear end is marginally attractive but boring, and the interior is a watered down version of the TSX. The 150hp I-4 engine is probably no more interesting to drive than a Civic. The Integra and RSX were also Civic-based, but they somehow worked because they attempted to be sporty and scrappy, as opposed to luxurious, as the ILX does. I could imagine a Civic to be sporty, but not luxurious.

However, since I haven't driven or even sat in the ILX, I don't intend to review the car. Instead, I wish to point out a trend that the ILX exemplifies, that many car makers have failed when they try to push corporate design language downwards to the base model. Click through for some more examples.




Dodge Avenger
I don't dislike the Avenger, but I don't love it either. The Avenger is an obvious attempt to apply the Charger's aggressive lines on Chrysler's midsize platform. Chrysler showed a strong effort, but somehow they lost the Charger's edginess along the way. The crosshair grille, character lines on the rear doors, and distinctive taillights of the Charger are present, but toned down too much.

Mercedes GLK
As a Mercedes fan, it pains me to say it, but the GLK looks like a mess - a confluence of various design cues found on other Mercedes models that don't jive when mixed together. I see a little C, G, and M-Class in the GLK, but the mini-SUV is too boxy in places it shouldn't be, and too round in other places. The redesigned version (not shown here) is a little better but doesn't completely solve the problem.

Lincoln MKZ
Lincoln MKZ
The Lincoln MKZ is another example of wrongly forced corporate design language. Lincoln was obviously given the Ford Fusion platform and told to turn brass into gold. The designers must have thought they needed a "Lincoln-like" grille and taillights, so they slapped them on. The resulting design was an awkwardly edited Fusion clone. Lincoln did not fool anyone; there is a good reason why their sales have not been very good. I give Lincoln designers kudos for trying to substantially differentiate the dashboard, but unfortunately the result was terrible. The dashboard looked like a relic from the '60s or '70s and was oddly vertically oriented, and not very ergonomic. Fortunately, the interior was overhauled in the second-gen model.

Mazda 3
Mazda 3
The last example I'll provide is the Mazda 3. I know there are a lot of fans out there, but if I'm being honest, I think the first-gen Mazda 3 is much more attractive than the current version. I've always liked the styling on the Mazda 6 - including the latest version - but it somehow didn't translate gracefully on the smaller Mazda 3. The front fascia is a matter of taste, but I think it is way too big and cheesy. The rear end is too boxy in my opinion, and I don't like the shape of the taillights. Overall, I think Mazda tried way too hard to squeeze the attractive parts of the 6 on the 3, and it backfired.

Tuesday, September 20, 2011

Why does Suzuki still sell cars in the US?

Suzuki Equator
I like to think that I keep up with the car industry, but I had NO idea Suzuki sold the Equator pickup...let alone the fact that they have been selling the truck since 2009! I have never EVER seen one on the road. This lazy excuse of a Nissan Frontier rebadge is exactly why Suzuki has had trouble gaining traction in the US in the last 20 years. Most of Suzuki's cars have been sourced from other automakers, notably through its partnership with GM/Daewoo. Unless it changes its strategy, I give the Suzuki US brand another 5-10 years before going the way of Isuzu -- that is, extinct. Click through to read why...



Suzuki Swift
Let's start by discussing Suzuki's smallest offering, the Swift, which is not sold in the US, but should be. For all intents and purposes, this is a perfectly competent car: reasonably attractive, sporty, and has competitive interior materials. Suzuki has likely resisted bringing the latest-gen Swift to the states for a few reasons: 1) an inability to effectively market its brand, 2) historically soft subcompact sales in the US (until recently) and 3) the troubled past of the Swift name. When I think of the Swift, I instantly think of the lazily rebadged Geo/Chevy Metro, one of the ugliest, most pointless subcompacts ever to hit US dealerships...

Second-gen Suzuki Swift (aka Geo Metro)

Does this picture ring a bell? None of these cars have held up over time, including this ripe example.  The new Swift is not rebadged at all, but Suzuki would need to change the name to give the car a fresh start.

Suzuki SX4 / Liana
The SX4, formerly known as the Aerio, is also known as the Liana in other parts of the world. This car was co-developed by Fiat and was designed by Italdesign Guigiaro, so it definitely has the right ingredients for a winning design. The SX4 also has had a successful run in the rally circuit. In addition, over the last 10 years, the Liana/SX4 has been featured in Top Gear as the Star in a Reasonably Priced Car both in the UK and US. Despite all this, I rarely see SX4s on the road, which I believe is the result of weak consumer marketing. Buyers of cheap compacts cars aren't necessarily watching Top Gear and WRC races. I also don't like the odd piece of glass between the A-pillar and door frame, which makes the car look cheap.

Suzuki Forenza
The now-defunct Forenza sedan / Reno hatchback, also designed by Italdesign, is a pair of reasonably attractive cars also sold under a plethora of names around the world, ranging from the Chevy Lacetti (as seen in the UK Top Gear), Holden Viva in Australia, Buick Excelle, Daewoo Nubira, and a variety of other names. After Daewoo left the US as an independent brand, its parent GM decided to pump their econoboxes through every partner and sub-brand possible, and the US got the Suzuki Forenza. At the end of the day, poor marketing killed the success of this bland yet competent car.

Suzuki Verona
The Verona, also now defunct, was another forgettable Italdesigned GM/Daewoo concoction, competent but not relevant enough to compete with the Camry, Accord, etc. If GM felt so highly about this design, wouldn't they have used it in place of their Malibu / Impala? The truth is, they didn't, so they gave the Verona to Suzuki to sell. Its success was miserable.

Suzuki Kizashi
Starting to see a trend? The Kizashi is Suzuki's replacement for the unmemorable Verona. It consistently performs well in comparison tests, but you see none on the road because of lack of marketing (and probably because of that ugly Lincoln Continental-style hump on the trunklid...ugly!). The front end, side profiles, and interior of the car are attractive, but I don't anticipate this car being successful enough to make a compelling business case in the US.

Suzuki Grand Vitara
Suzuki has historically seen success in the SUV market, and this is where they should continue to focus their efforts. The Grand Vitara (and the larger and slightly uglier XL7) is based on the Chevy Equinox platform, but is altered enough so as to mask the part-sharing. This is the one Suzuki you DO see on the road because it is consistent with the company's heritage. The Vitara is the modern-day replacement for the Sidekick, which was very successful in the US, along with its rebadged sister, the Chevy/Geo Tracker.

Suzuki Sidekick
I can't say the Sidekick has held up very well over the years, but at its time, it held a dominating position in the small, fun SUV category - a more refined alternative to the Jeep Wrangler. The convertible top (now absent from the Vitara) was an appealing feature for young buyers.

So, my advice for Suzuki? Marketing is not your forte, so stop selling cars no one knows about or cares about. Scale down your partnership with GM/Daewoo, which isn't helping you. Focus on the small SUV market where you actually have brand equity, and actually create something innovative people WANT to drive. Otherwise, you will always be an also-ran, no matter who you get to design your cars (ahem...Italdesign). Selling a poorly rebadged Nissan Frontier does not fool buyers, just as selling a rebadged Dodge Dakota did not fare well with Mitsubishi.

Thursday, August 11, 2011

Top 10 ugliest SUVs of all time




Pontiac Aztek
SUVs are a relatively modern phenomenon, rising in popularity in the mid-90s and losing steam in the late-00s when gas prices rose. In this short amount of time, we've gotten some great designs (which I will save for a subsequent post) and some scary designs. I want to spend time discussing the latter. I've ranked the top 10 ugliest SUVs, in order of bad to worst. Click through to see:







Mercedes GLK
10. Mercedes GLK. If you haven't already noticed, I am a huge Mercedes fan...so it pains me to include the GLK on this list, but it must be done. The GLK is oddly proportioned throughout. The front end looks like a cartoon character, the sides are too boxy, and the car looks pretty wimpy for an SUV. The interior is up to Mercedes' standards, but the exterior falls short of competitors like the Q5 and SRX.




BMW X3
9. BMW X3. BMW has finally fixed the awful Bangle-era styling of its 3, 5, and 7 sedans, but there's still something very displeasing about the X3 - too many nips, tucks, creases, and bends for my liking. The rear windows between the C and D pillar are an ugly shape, and I don't like the little downward curls and creases on the sides of the car. The front end is nothing extraordinary. The interior is the design's only saving grace in my opinion.




Acura ZDX
8. Acura ZDX. As the Honda Crosstour's ugly sister, the ZDX has had a hard time getting notoriety as a contender in the swoopy-SUV category. After the success of the Mercedes CLS, all the car manufacturers are racing to get 4-door coupe designs on as many vehicles as possible - sedan and SUV. The ZDX is Acura's answer to the BMW X6, but falls short. The front end has Acura's ugly shield, the rear doors have Pathfinder-like handles, and the rump is too big. Acura tried way to hard on this one.




Jeep Compass
7. Jeep Compass. Jeep screwed up on the Compass / Patriot combo. The quirky Compass was meant for the female demographic, while the boxier Patriot was for the male counterpart. Instead, why not create 1 vehicle the entire population would want to buy? Neither car could actually go off road; based on the Dodge Caliber, this platform was meant to be an SUV-like successor to the Dodge Neon. The harmless looking Patriot was the less egregious of the 2 Jeeps. Meanwhile, the Compass is a hot mess of design cliches. We've got the triangular front indicator lights, the word "Compass" is written in huge letters on the fake aluminum-trimmed bumper, the D-pillar is ugly and provides poor rear visibility, and the rear doors have Pathfinder-like handles (similar to the aforementioned ZDX) to give a fake-coupe look. None of this works, and the car hasn't sold well. For 2011, Marchionne has ordered up some much-needed improvements to the front end and the bargain-basement interior...but is it enough?




Infiniti QX
6. Infiniti QX. One word to describe the QX: ghastly. Check out my article on Infinitis...nuff said.




Lincoln MKT
5. Lincoln MKT. The MKT would make a good hearse, but not much else. Check out my Lincoln article.




Nissan Murano CrossCabriolet
4. Nissan Murano CrossCabriolet. Kudos to Nissan for trying to push the design envelope...but it didn't work, sorry. The Murano's front end looks like a frog; shedding 2 doors and roof does not help its case. There is something unflattering and hunchbacked about the design. The rear lights are awkward, similar to the Toyota Venza. For close to $50k, I don't understand why you would get an unsporty convertible instead of the myriad of true 4-seater convertibles in that price-range. And if you're dead set on an SUV convertible, get a Jeep Wrangler.




Subaru B9 Tribeca
3. Subaru B9 Tribeca. There is something very feminine about the Tribeca's design. Nothing wrong with femininity, but a dainty SUV fundamentally confuses me. The front end is one of the biggest trainwrecks in modern auto design history. The rest of the car is forgettable and irrelevant. The dashboard is shaped in an ugly swirl. Subaru tried too hard to innovate, and the result was one of the ugliest SUVs in history.




Honda Crosstour
2. Honda Crosstour. What's the only thing worse than an Acura ZDX? Its hideous sister the Honda Crosstour. This ugly duckling came very close to unseating the #1 ugliest SUV. The Crosstour is Honda's self-indulgent take on the swoopy SUV, mixing a variety of poor design cues. When the car was revealed on Facebook, the overwhelming number of negative responses resulted in one of the worst marketing campaigns in history. Honda is so embarrassed of the bad publicity, that they removed "Accord" from the nameplate, which is now just "Crosstour". The front end is oddly proportioned and the grille looks like it was yanked off of a last-gen Honda Odyssey. The rear end is jacked up too much, and whereas the Porsche Panamera can pull off a big rump, the Crosstour doesn't manage to. Time for an emergency redesign, Honda.




Pontiac Aztek

1. Pontiac Aztek. The king of ugly SUVs reigns supreme! Despite being out of production for over 5 years, AND despite the fact that the Pontiac brand does not exist anymore, the Aztek is still often mentioned in car publications in reference to the quintessential ugly SUV. The Aztek concept was a cool idea - a study to design the most functional SUV. But when the concept met reality, too many design features were scrapped and the vision was compromised beyond repair. Excessive gray plastic body cladding, ugly wheel arches, an amphibious "double grille", an oddly-slanted rear end, and frumpy proportions throughout plague this car to this day. I personally believe the Aztek was the catalyst (followed by the G6 GXP) that eventually brought Pontiac to its demise.

Honorable Mention:
  • Toyota Venza

  • (First-gen) Toyota RAV4

  • Buick Rendezvous

  • Saab 9-7X

  • Chevy Blazer

  • (Current-gen) Honda CR-V

Saturday, August 6, 2011

Has-beens: Cars that have lost their cachet

Chrysler PT Cruiser
There are a handful of car models who were once celebrated, but have since lost their luster. These cars usually fit into 2 buckets:
  • Cars that were awesome when they were released, but have since lost their novelty
  • Cars that were awesome in the 50s/60s/70s, but due to cost cutting have become terrible. This is an American phenomenon, since Japanese car makers have not been in the states long enough to establish meaningful brand history.
 I've highlighted a few examples - click through to see.



Category #1: Cars that have lost their novelty
Chrysler PT Cruiser
When it first came out in 2000, there was nothing else like the PT Cruiser. It had dramatic retro styling, was incredibly affordable, and looked like a mix between a hot rod and an SUV/crossover (neither of which it actually was). However, the Cruiser did not age well, and as you saw more on the road its novelty wore off fast. If you look close enough, you'll see a crummy compact car whose quality could not compete with the Japanese offerings. Chrysler stopped making the Cruiser last year.

Mini Cooper
When BMW released the new Mini Cooper in 2001, it was very popular. Its UK roots and cute styling gave the car panache, and BMW made sure the car was of great quality. However, for $20-30k, I don't think this car is a very good value. It's too small and impractical for people in the suburbs or rural areas, and while the engine is quick against the car's light weight, it's not a sports car by any means. Also, 10 years later, I see too many on the road and I'm sick of the styling, which reminds me of Austin Powers. Mini has tried to broaden its range to SUVs, convertibles, coupes, and the slightly larger Clubman, probably because people have begun to lose fondness for the little car.

Scion xB
In 2003, Toyota's new Scion brand was very polarizing - some people thought their designs were cool, but others found them to be ugly and juvenile. In the end, Scions have seemed to appeal to young teenagers who want to customize their cars, and paradoxically, retirees who need an affordable compact hatchback. I believe Scion's current designs are watered down and have lost their edginess. They have gained many of the androgynous bumps and lumps that Toyota's main line suffers from. It's no secret that the brand has been struggling as of late, since parents are no longer able to afford to buy a car for their kids, and retirees are holding on their old cars longer. I wonder how sustainable the brand will be going forward.

Audi TT
The Audi TT looks like a cross between a Porsche 911 and VW Beetle, and was appropriately priced somewhere in the middle. Its retro styling, which was unique when it was released in 1998, now looks more cutesy than cute. The latest iteration does have a more masculine, sporty stance, but if I was to spend $35-40k on a sports car, I'm not sure the TT would make the list. Why not get an A5, which has similar performance characteristics, but has enough space to feel comfortable on a long trip? The base TT also does not have the blistering fast qualities you would expect from a car that aspires to be a sports car.

Chrysler 300
For a number of reasons, the 300 was an instant hit when it was released in 2005. It was the first decent looking product Chrysler had produced in years and marked a departure from the company's cab-forward designs. The design cues were a smart, modern take on the original 300C. The interior was nothing to write home about, but the exterior was a good mix of retro and modern. 6 years later, I think the front end is too retro for today's tastes, and the car has become popular with retirees, fleets, and livery. Sometimes you'll see a rapper wannabe who has distastefully put 24-inch DUB wheels on the car and swapped out the grille. I see too many on the road, and the styling looks too commonplace today. The updated iteration in 2011 looks almost identical to the outgoing model, although Chrysler claims every body part is new...

Category #2: Remakes gone bad
1969 Chevy Nova

1985-1988 Chevy Nova
Can anyone help me understand how the top picture became the bottom picture? A Hummer and a Volt has more in common. The Nova has historically been a cool car - a muscle car by any standard. When GM teamed up with Toyota in 1985 to resurrect the Nova name, the ugly rebadged Corolla they concocted sullied the Nova name forever, never to appear in Chevy's lineup ever again. It was so embarrassing, Chevy had to create the Geo brand to sell their Toyota joint-venture cars. The Nova became the equally ugly and unloved Geo Prism.


1967 Buick Skylark
1992 Buick Skylark
One of these days, I will put together a list of the ugliest cars in history...the 1992-1998 Buick Skylark will definitely be on that list. There is nothing redeeming about this remake, which in my opinion ruins the Skylark name for good. You can just picture the designers at GM writing ideas on a whiteboard on how to make a throwback to Buick's designs from the '50s and '60s. Pointed front end? Check. Covered rear wheels? Check. The only missing design cue is portholes. The rear end is stubby, the front end is hideous, the entire car is wrapped in ugly body cladding (and the pinstripe does not help), and the interior is a typical overdesigned relic of the early '90s from GM.


1964 Chevy Impala
2006-present Chevy Impala
See my article on the Chevy Impala - nuff said.


1968 Dodge Charger
2006-2010 Dodge Charger
The Charger has always been a 2-door, so why did Dodge resurrect the name as a -door after a 19 year pause? Don't get me wrong, I actually think the new Charger is a cool car and has much more personality than its Japanese counterparts, but it is such a departure from what the Charger has been historically. To recap: not a bad car, but not what I would have expected.


1968 Pontiac GTO
2005 Pontiac GTO
The old GTO is a properly cool muscle car designed by the late great John DeLorean. The new GTO, which was produced from 2004-2006, has a large cult following, but I never liked it. 5 years ago, it was the cheapest way to get 400+ horsepower for under $30k, but the styling is so boring. GM thought it could simply rebadge an Australian Holden Commodore as a Pontiac in the States, but it ended up looking more like a mid-90s Grand Am than what a modern-day GTO should look like. The interior was also standard GM fare - nothing fun or special.

1969 Pontiac LeMans

1992 Pontiac LeMans
A lot of things bother me about this early-90s remake of the LeMans, but most of all is that ugly black plastic on the C-pillar, which exists because it was a cheap way to cover up a bad design. Everything about this car is ugly, uncool, and cheap. This was the start to GM's maligned relationship with Daewoo, which ended up flooding the American and European markets (through Opel) with small, ugly designs. Why did they have to name this little runt the "LeMans"? GM's strategy in the 2000s was better: to name its rebadged Daewoos as generic Asian or Italian sounding names such as "Lacetti", "Aveo", "Leganza", and "Matiz", so if the model didn't work out, it didn't ruin decades of storied American muscle car history, such as the LeMans.


1937 Lincoln Zephyr
2006 Lincoln Zephyr
Oh, I get the connection Lincoln was trying to make here....NOT. The use of the Zephyr nameplate was an obvious attempt to resurrect Lincoln's historic American roots. However, that goes against Lincoln's attempted strategy to sell more cars to younger folks. The word Zephyr doesn't sound cool - it sounds like something your grandfather would drive. Maybe that's why they changed the name to the more forgettable MKZ after 1 year. Smart move.


1968 Saab 99
1994 Saab 900
1998 Saab 9-3
2005 Saab 9-3 SportSedan
The last car I'll mention is what is now called the Saab 9-3, but whose roots stem from earlier teardropped Saab 90s. After decades of hatchback and notchback sedans, Saab's new owner, GM, decided to use its Malibu-based global architecture to underpin the new 9-3. This meant a more traditional sedan, which sucked all the intrigue and uniqueness out of the Saab. GM's rationale was rational - it needed to find a cost effective way to bring Saab onto its architecture and still manage to keep some of the quirky design features that attracted Saab buyers (pop-out cupholders, ignition on the center console, airplane-like dashboard, etc.). The problem was that GM compromised too much and the 9-3 (and 9-5) became uncompetitive entries in an already crowded field of entry-luxury sedans. Today, Saab is in danger of extinction, and I wonder if GM's takeover is what set the ball in motion.